19 Nov

thesmithian:

disclosure: i edit this magazine.

(Source: thesmithian)

(Source: icanread)

6 Oct

futurejournalismproject:

Where’s our traffic coming from?

Outbrain, the content discovery platform found on sites from Slate to the Chicago Tribune, recently analyzed Internet traffic across its network to answer just that.

Via Outbrain:

[We] looked at traffic patterns  from 100 million sessions across more than 100 premium publishers that are currently using our platform to see how readers are accessing content, where they’re finding it and how they’re engaging with that content. 

Key findings:

  • While search still reigns supreme in terms of directing traffic to content pages (41% of external referrers), social is gaining share at 11%.
  • Of the six content verticals examined, stories in the news, entertainment and lifestyle categories are the most likely to receive traffic from social sources.
  • Traffic coming from social media sources has the highest tendency to bounce.
  • Readers who go from one content site to another (i.e. USA Today to The Daily Beast) are most likely to be engaged in what they’re reading, presumably because they are already in content consumption mode.
  • Facebook delivers a more diverse audience than Twitter.

Outbrain suggests their findings may be skewed towards news and enterntainment because those are the types of publishers they work most with.

Still though, good to see “the news” at the front of the pack every once in a while.

(Source: futurejournalismproject)